“Fall Forward, Fail Fervently.” What an unusual title! That’s a lot of “F’s.” You certainly can’t say it very fast without getting tongue-tied and sounding pretty weird. Still – falling and failing are scary to everybody. Those two concepts are associated with missing the mark. Most people want to succeed. Well, by just adding two describing words to falling and failing, it changes everything. Fall Forward – Fail Fervently. Now – we’re back to that unusual title. What on earth does that mean?